The internet helps us learn anything, but was built to fetch and display information, not help us process what we consume.
On discovery calls with motivated self learners like investors, independent writers, and startup founders I heard about pains in their workflow.
I tested multiple iterations to simplify tools when consuming content and in the web app. A dropped in approach ultimately allowed a user to choose how deeply they want to dive in.
Edvo was my first experience as a solo designer building an end to end product. I'm proud of our team's grit to continuously iterate the product. I worked closely with our PM to speak to our beta users often, form insights, create hypotheses, and prototype solutions.
Looking back, the MVP's scope was too large and relied on too many unproven assumptions. Validating hypotheses and talking to beta users more often would have de-risked the product.
In terms of the product's success metrics, quality of learning proved difficult to measure. I began to develop an insight to instead measure speed to a deep focus state. I ran user testing to validate this which was promising which would have been valuable to explore further.
Caitlin Sowers (Product Design)
Shireen Jaffer (CEO)
Darlene Dang (PM)
Abdul-Rasheed Bustamam (Dev)
Daniel Norman (CTO)